Sydney Easton
(818) . 935 . 1159 // SYDNEYKEASTON@GMAIL.COM

Driven and dedicated manager who brings a creative spin to every situation, in addition to possessing excellent organizational and communication skills. 

Experience

MARCH 2018 - JULY 2021 // The MGMT Company - Day-To-Day Manager

  • Executed day-to-day activities, engagements and logistics for Grammy-winning, multi-platinum recording artist Pentatonix, Citizen Queen and solo projects/endeavors for individuals in both groups.

  • Worked harmoniously with other managers within The MGMT Company to strategize and implement creative campaigns around new music releases, tours, television appearances, fan activations and more. 

  • Interfaced with artists, major labels, venues, promoters, agencies, other management groups and marketing teams and acted as a liaison to ensure goals were set and executed appropriately and efficiently.

  • Applied graphic design skill set and/or collaborated with editors, designers, photographers and artists to plan and execute music videos, album art, social graphics, show posters and tour admats, visualizers, merchandise and websites.

  • Designed album art, tour admats, social content (photos, videos, gifs, etc.) and handled any necessary edits.

  • Created and managed budgets for music videos, photoshoots, live performances, and special appearances.

  • Coordinated pre-production, on-site and post-production logistics for promotional photoshoots, music videos, writing/recording sessions and press engagements.

  • Partnered with tour personnel, promoters and venue owners to coordinate and manage live-show initiatives including performances on James Corden, Jimmy Kimmel, major TV network specials and national and international stadium, amphitheater, shed and holiday theater tours.

  • Credited Associate Producer on primetime network television special “A Pentatonix Christmas Special: A Not So Silent Night."

MAY 2019 - MAY 2021 // AMFHM Independent Music Marketing - Marketing Manager, Graphic Designer, Video Editor

  • Developed and executed creative marketing plans, content calendars and advertising campaigns for independent music artists.

  • Implemented successful YouTube and streaming DSP campaigns with giveaways and fan interaction, resulting in cross-platform artist growth.

  • Created photo and video assets for social media and advertising campaigns.

  • Interfaced with artists, management teams, label reps and social media platform personnel to communicate marketing campaigns and results.

  • Photographed and edited images of artists for social media content and album art.

  • Created animated visualizers, lyric videos and release assets based on static album art.

  • Worked with artists and management teams to develop an identifiable brand touchpoint synonymous with specific single and album releases.


AUGUST 2013 - MARCH 2018 // TAGS Boutique, West Hollywood - Manager, Buyer, Photographer, Media

  • Promoted from sales associate/personal stylist to store manager of an upscale boutique in one year.

  • Managed 3-6 employees, held weekly sales meetings, kept morale high, maintained peace between sales associates in a commission-based selling environment.

  • Bought at trade shows around the world for men and women, aligning the brand with store sales goals and trend forecasting.

  • Planned and managed events and trunk shows held at the store.

  • Organized pulls for high-profile private clients’ personal collections, red carpet events and personal appearances. Interfaced with stylists and designers.

  • Location scouting, model casting and scheduling, styling, conceiving and shooting fashion editorials for TAGS’ social media platforms.

  • Managed social media and marketing initiatives for the brand.

  • Assisted in the opening of a second location of the boutique in New York City.


JANUARY 2015 - FEBRUARY 2017 // Hidden Hills Magazine - Freelance Writer

  • Wrote and edited interview-based articles on high profile musicians, artists, business owners, and community icons.

  • Interfaced with celebrities and was able to ask interesting and relevant questions related to their career and life experience.


SEPTEMBER 2011 - JUNE 2013 // Unstrumental A Cappella Group - Director and Multi Year Soloist

  • Managed a student run, award winning mixed a cappella group of 15 students.

  • Conducted auditions and cast the group.

  • Booked and managed recording sessions for a full length album as well as soloing on two songs.


Special Skills: Photo retouching & graphic design (10 years) // Photography (5 years) // Songwriter, producer, arranger, and trained advanced vocalist (10+ years) // Creative and editorial writing (10+ years) // Speed reading (10+ years) // Types 100 wpm (10+ years)